SuperSport Schools and Edgars extend partnership to deepen investment in school sport and communities

SuperSport Schools is proud to announce the extension of its partnership with Edgars and its holding company, Retailability, reinforcing a shared commitment to meaningfully invest in school sport, young athletes, and the communities that support them.

Since its launch, the partnership has celebrated the passion, pride, and people at the heart of school sport. This renewed agreement builds on that foundation, expanding Edgars’ involvement across additional SuperSport Schools properties and strengthening the collaboration’s impact within the school sports ecosystem.

As part of the extension, Edgars becomes the new sponsor of the SuperSport Schools magazine show Hockey on 216, as well as the title sponsor of SuperSport Schools’ Friday Nite Lights Hockey matches. These additions further entrench Edgars’ support of hockey at school level, while giving young players increased visibility on a national platform.

More broadly, the extended partnership positions Edgars and Retailability as long-term partners in youth development, going beyond traditional sponsorship to play an active role in uplifting school communities, celebrating participation, and championing the moments that make school sport special.

“This extension with Edgars and Retailability speaks to a shared belief in the power of school sport to change lives,” said Thando Bakumeni, General Manager of SuperSport Schools. “Together, we are continuing to create platforms that shine a light on young athletes, grow participation across sporting codes, and bring school communities closer to the action. It’s a partnership rooted in purpose, and we’re excited about what lies ahead.”

“As a brand that has been part of South African family life for generations, Edgars is proud to support initiatives that matter to parents, learners and communities,” said Norman Drieselmann, CEO of Edgars. “School sport plays a vital role in shaping young people, and partnering with the SuperSport Schools Hockey Programme allows us to invest in the future of our boys and girls while celebrating the values of family, teamwork and pride.”

Edgars, a trusted South African lifestyle retailer for generations, continues to align itself with initiatives that bring families together and foster meaningful community connections. Through this partnership, Edgars and SuperSport Schools aim to amplify the stories, spirit, and pride that define school sport across the country.

The extended collaboration marks another important step in SuperSport Schools’ mission to bring fans the sport they care about most, while providing young athletes with a stage to shine.